ASTRA researcher dashboard
ASTRA participant view
Researcher dashboard
Participant view
imecSocietal Imagineering Lab Ghent University

ASTRA — the research platform for Human-AI interaction.

ASTRA lets researchers design controlled experiments on human–AI interaction — configure the agent's functionalities, personality, and look, run the session, and capture participants' reactions and behavior automatically.

Interested? Contact us

An earlier recording of the platform — some screens have since changed, see "How it works" below for the current setup.

How it works

Set up your experiment in just 4 steps

The researcher configures the study, the participant chats with the agent, and every signal is captured live.

{{ step.n }}
{{ step.role }}
{{ step.title }}
{{ step.body }}
{{ grp.caption }}
{{ grp.activeScreen }}
{{ frame.alt }}
{{ grp.soloAlt }}
Let's collaborate

ASTRA is still in active development — and we're looking for use cases to build.

If your research touches human–AI interaction, we'd love to shape the platform around real studies. These are the use cases we're working on right now:

Use case 01
Liquid media content

Studying how audiences engage with adaptive, AI-generated media that reshapes itself to the individual.

Use case 02
Smart home control

Exploring how people delegate everyday home control to conversational AI agents and where trust breaks down.

Use case 03
Volunteer recruitment avatar

An avatar-led chat that recruits and matches people to volunteering opportunities in their community.

Have a use case in mind? Let's build it together.
Interested? Contact us
Our team

The people behind ASTRA

ASTRA is being developed by the Societal Imagineering Lab — a research lab connected to imec and Ghent University that designs inclusive technologies for real societal impact.

Prof. Dr. Bas Baccarne
Prof. Dr. Bas Baccarne
Lab Lead · Human-Centered Design

Socio-technologist blending social science, innovation management and product design to build inclusive technologies.

Dr. Fran Burger
Dr. Fran Burger
Senior Researcher · Conversational Agents

Researches how conversational agents and AI interfaces can support well-being over the long term.

Dr. Tim Theys
Dr. Tim Theys
Senior Researcher · UX & HCI

Studies the user experience of emerging technologies, from personal data stores to human–AI interaction.

Visit the Societal Imagineering Lab website
Developed at
imec/Ghent University
Societal Imagineering Lab · imagineering.ugent.be
Ghent Universityimec Societal Imagineering Lab