Comon is our permanent Living Lab. A collective of scientists, technologists, and creatives. The Operating System of De Krook, and our methodological playground.

The ASTRA project develops a research-grade experimentation platform for studying Agentic AI and conversational interfaces in real-world settings. By combining rapid prototyping across devices with a behavioral experimentation suite, it allows researchers to evaluate user trust, acceptance, and human-in-the-loop dynamics through rigorous "in-the-wild" testing.

The rapid rise of generative and agentic AI is fundamentally changing how products and services are conceived, designed, and improved. This TETRA project translates complex technologies into concrete applications for the New Product Development (NPD) process.