societal imagineering lab logo
Discover our work

Featured projects

Discover our ongoing and completed research initiatives spanning futures research, inclusive design, and living lab methodologies.
AI for everyone
'AI for Everyone' International course
Starting soon
Funding: 
ENLIGHT
01/01/2027
 - 
30/04/2027
This international course 'AI for everyone' is a collaboration between 6 European universities and offers a broad introduction to the topic of AI and its significance to a broad range of global challenges.
Car being designed in CAD using AI
AI powered product design
Ongoing
Funding: 
Vlaio TETRA
01/09/2026
 - 
01/09/2028
The rapid rise of generative and agentic AI is fundamentally changing how products and services are conceived, designed, and improved. This TETRA project translates complex technologies into concrete applications for the New Product Development (NPD) process.
Dementia & Reminiscence Interventions
Ongoing
Funding: 
BOF MVF
01/06/2026
 - 
01/06/2027
In Belgium, around 210,000 people live with dementia, and cultural heritage has been shown to stimulate memories, emotional engagement, and cognitive well-being. This project develops a mobile installation using experience cards, projection, and AI-generated narratives to help heritage professionals facilitate conversations and evoke deep memories in people with dementia.
Expanse AI logo
EXPANSE AI
Ongoing
Funding: 
HORIZON
01/06/2026
 - 
01/06/2028
EXPANSE AI accelerates the market entry of European AI research. Through its Scale-Up Academy, the project provides promising pilot teams with expert training, investor matchmaking, and access to real-world testing facilities to turn high-potential prototypes into trusted, investable solutions.
ZIMPACT
Ongoing
Funding: 
VLAIO COOCK+
01/04/2026
 - 
31/03/2029
The care sector is under growing pressure due to ageing populations, staff shortages, and rising costs, creating a clear need to develop and test digital and AI-based solutions in a structured and collaborative way. ZIMPACT adds value by creating a single conversational interface for information and guidance on legal and ethical frameworks, user-facing AI, and sustainable implementation.
CamoTEXtreme
Ongoing
Funding: 
EDA
09/02/2026
 - 
04/02/2029
CamoTEXTtreme is a European collaboration to develop Multifunctional Textiles for Camouflage and Resistance to Extreme Environmental Conditions. Our research includes the study of thermoregulation and ergonomics (human factors), developing prototypes and user testing.
screenshot of the ASTRA plaform
ASTRA Conversational Interfaces & AI agents
Ongoing
Funding: 
imec AAA
01/01/2026
 - 
01/01/2028
The ASTRA project develops a research-grade experimentation platform for studying Agentic AI and conversational interfaces in real-world settings. By combining rapid prototyping across devices with a behavioral experimentation suite, it allows researchers to evaluate user trust, acceptance, and human-in-the-loop dynamics through rigorous "in-the-wild" testing.
Futures of Stagetech Flanders
Ongoing
Funding: 
Imec
01/01/2026
 - 
31/12/2027
Flanders is strengthening its position in stage technology. The Stagetech Flanders project develops an experimental hub in Boom to initiate innovative stagetech pilot projects with local stakeholders. Using foresight methods, we map trends, generate innovation ideas, and develop roadmaps. Our expertise in futures methods and Living Lab processes supports this trajectory.
Empathy in action
Ongoing
Funding: 
ENLIGHT incubator grant
20/11/2025
 - 
20/11/2026
As part of the European ENLIGHT program, we are co-developing a blended intensive program (BIP) on empathy for students. The “Empathy in Action” initiative aims to empower students to use empathy as a driver for innovation and social change through challenge-based learning methodologies. The program consist of 3 blocks: an online pre- and post-phase, and a one-week on-sight course.
Living Lab Methodologies for Innovation in Healthcare
Ongoing
Funding: 
AAP
15/10/2025
 - 
15/10/2031
This PhD focuses on Living Labs in healthcare. The aim is to study and develop new tools and methods to increase the successful implementation of innovation in healthcare. By exploring emerging technologies and trends, the project develops and integrates these into new methods and tools that strengthen and support the Living Lab methodology in healthcare.
Exploring the Nature of Virtual Reality User Testing in New Product Development Processes
Finished
Funding: 
various
23/07/2025
 - 
04/11/2025
This dissertation explores how Virtual Reality (VR) improves product design by enabling early concept evaluation before physical prototyping. It introduces the ExperienceDNA framework, combining VR, behavioral observations, and physiological data to support structured design evaluations, improving collaboration while reducing development time, costs, and prototyping effort.
Inclusive and collaborative design of emerging technologies
Ongoing
Funding: 
BOF
01/04/2025
 - 
31/03/2029
The PhD project investigates how technology innovation ecosystems can become more accessible and inclusive, enabling people with diverse needs to participate in shaping emerging technologies. Using participatory and inclusive design approaches, it studies and develops tools, methods, and environments that lower or prevent barriers to engagement in innovation processes.

Student projects

Discover the work of our students Industrial Design Engineering.
Feelie
2025-2026
Feelie is a system designed to help students in grades 1 through 3 communicate and develop their emotions in a classroom setting.
Orion
2024-2025
A smart tool that improves the sleep and peace of mind of caregivers of people with dementia by supporting the person with dementia’s nighttime orientation in space and time and their sleep quality.
Selico
2024-2025
An interactive game that allows residents of assisted living facilities (aged 65 and older) to independently improve their motor and cognitive skills through exercises tailored by a physical therapist.
LightControl
2024-2025
Redesigning in-car interacions to improve safety. Control features using a swipe panel and color cues.
Ctrl-Wheely
2024-2025
Redesign of car dashboard interactions using a physical movable button in the center console and a head-up display.
Nature Quest
2024-2025
An interactive telescope with augmented reality, designed to encourage children aged 9 to 11 to spend time outdoors in a fun way, where they can learn about nature in an educational manner, with the goal of strengthening the bond between children and nature.
b.stim
2024-2025
Designing a TES-headset for home use in the treatment of treatment-resistant depression (TRD)
NEO
2024-2025
The development of a data-driven affective health companion device to stimulate physical activity among cancer survivors
Recollection of the Ghentian
2022-2023
Closing the gap between the collections of museums and the memories of older persons using an innovative, interactive and inclusive reminiscence table.

Ready to shape the future with us?

Whether you're a researcher, industry partner, or student, there are many ways to collaborate with our team.
societal imagineering lab logo
logo ghent universitylogo imec
design nexus logologo mict
Contact
Bibliotheek De Krook, Miriam Makebaplein 1, 9000 Gent
Bastiaan.Baccarne@UGent.be